| COURSE INFORMATION | |||||||||||
| AWARD:NONE | 5 LESSON COURSE |
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This five-lesson course will cover the basic skills and techniques involved in successful publicity writing; defining what is “newsworthy”; formatting press releases; including the essential 5Ws in inverted pyramid style; choosing the right publicity pictures; and discovering where to send the press releases for maximum exposure to free publicity.
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| SYLLABUS | |||||||||||
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| ADVERTISING | |||||||||||
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